New visual identity for Deep White

Deep White was founded on the belief that PR can be creative, fresh and human—that it has the power to inspire, challenge perspectives, and surprise.

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June | 2024
New visual identity for Deep White

Bold ideas that cut through the noise of modern communication are in our DNA. We thrive on the blank page—again and again. Every project, every campaign starts with a fresh canvas, ready to be rewritten with daring ideas and impactful messages.

After 17 years, it’s time to turn the page on our own story—we’ve had a visual makeover!

Our new handwritten 'dw' logo is a mirror of our attitude, reflecting creativity and a tenacious, determined approach to results. It’s a mirror of our attitude and a symbol of our responsibility—we sign our name and our work.